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Because woe betide any male who forgeteth February 14th!
If you're like me - you ALWAYS send flowers on Valentines Day, and then wish you'd simply set fire to a wad of ten dollar bills and hit yourself on the head with a hammer - because the results are almost identical, except it's over quicker!
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I swear, men are romantic and women are pragmatic. Romance simply scares the living crap out of females.