I want to do this for one reason.
Story time!
.40 s&w is the reigning king of Texas, when it comes to caliber. Everyone has this. It's more common here than 9mm, despite 9mm being cheaper. Law enforcement and homeland security prefers it over 9mm and .45 acp. On top of that people just think it's much much more powerful than 9mm. But me? My range toy is in .357 magnum, the dethroned caliber of Texas. Now, before I continue, you might be saying, "wasn't 44 magnum the main calibur at one point"? No way. It's a cool caliber, but it's not a working man's caliber. And I'll also add that .357 magnum is a great caliber; it's not a novelty and it carries well, compared to fatter revolver rounds.
My friends and I like to go shooting whenever time and money permits. None of us have similar taste. After the range we'll argue about which would be the most effective man, bear, or whatever stopper. But .40 is supposedly the great comprise that's suppose to be the most middle of the road as you can get when it comes all things gun. It also shows that people that carry .40 have the most fantasies, when it comes to talking about the virtues of their particular diameter.
"If a cop needs my help I could back him up. And if I ran out of ammo, he could give me some."
Or they might say, "when the ★■◆● hits the fan, I might come across stranded law enforcement vehicles, which would probably have lots of .40."
Then when it comes to effectiveness they'll say things like, "It's almost a 45 but you can carry more", or something to that level of stupidity. And I've heard this once: "It's about the same as .357 magnum.. maybe a little less".
Gel tests online really don't compare .357 magnum to other rounds. So when I try to shut them up I fall short. Nobody really cares about .357 magnum enough to test it. It's no longer relevant enough.
And that is why I want my range to sell gel.
Man, that looks gross, but I'd shoot it.